Capturing demand using google ads for d2c sales

GOOGLE AD BUYING

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A BETTER APPROACH

Take your search impact to the next level. Smart search marketing doesn’t focus on just metrics—it means constantly optimizing around your business goals. Our proprietary approach to account structure and budget allocation gives you the best results in the game. Period. With us, you’ll get more than a plug-and-play strategy. Our advanced methodology includes strategic planning and forecasting based on account history, competitive analysis, market research, engine partner data, and proprietary data. Plus we manage over $500 million each year in paid search budget alone. How’s that for a killer resume item?

SEGMENTED RESEARCH AND AUDIENCE TARGETING

Targeting that goes beyond keywords. Your customers are more than just search terms. That’s why we develop highly relevant campaigns to meet them where they’re at. Deep segmentation of audiences and keywords (with multiple targeting layers) lets you reach more customers and guide them from search to conversion with ease. Our three-dimensional approach helps you understand your audiences better than ever, using cross-channel insights plus keyword research that includes historical account data, competitor research, and special platform tools.

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ITERATIVE AD TESTING

Test, optimize, repeat. Search is always changing. So it’s critical to have an expert team on your side that understands the latest developments and knows how to play them to your advantage. (Hint: that’s us!) We keep you ahead of the game with proactive testing that includes market research, cross-channel insights, and iterative optimizations to increase your search performance for the long term.

HUMAN-LED AUTOMATION

Smart campaigns scaled by smart humans.

Segmentation shouldn’t be sacrificed for the sake of automation. That’s why we automate when it makes sense, but also know how to get the job done solo. We believe that automation should be guided by marketing experts, not the other way around. Our marketing program balances human intuition and machine efficiency to scale up the performance of your search campaigns for good.

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PARTNERSHIPS AND TOOLS

Stay on the front line of search marketing. Want VIP access to everything new and exciting? We can make it happen. Our exclusive partnerships with Google and Bing mean that you stay ahead of the competition with early access to alpha and beta programs, custom scripts, priority account support, and the latest audience and smart bidding strategies. Don’t just settle for one tool: Our team’s extensive tech knowledge means we can identify the perfect mix to integrate your CRM data, harvest and manage keywords, and implement profitable bidding rules to make sure you’re getting the most out of every search campaign—score!