WE MAKE THINGS MEANINGFULLY DIFFERENT

Key Responsibilities:

• Day to day, the art designer is responsible for the execution of creative content across a multitude of mediums ranging from short-form social advertisements to landing page design and concepts.
• Set the Creative Strategy and determine the best ways to activate creativity across a single channel or integrated channels.
• Responsibilities include ideation and concepting, non-linear editing through Premiere and After Effects, and asset creation in Photoshop, E-commerce landing page design.
• The Marketing Art Designer will spend time getting associated with processes, the familiarity of client brands and aesthetics, as well as creating short-form ads, manipulating assets, and designing eCommerce landing pages.
• Multimedia Designer will be adequately collaborating with teams on creative opportunities for clients, raising the bar for creative quality at ThinkWhy, and thinking with a marketer's mindset to engage and entice customers to purchase.
• Brainstorm, pitch, design, develop, deliver, and manage "best-in-class" creative.
• The advertising creative you produce will continue to set and then raise the bar for the quality standards here at ThinkWhy, dictated by key metrics.
• Work with your team of solutions strategists to achieve clients’ revenue targets.
• Understand your client’s goals, the brand personality, the target market you have to work with, & what success looks like when making decisions.

Must-haves for you to land this opportunity:

• Bachelor's degree in Fine Arts/Visual Design/Visual Communication/Graphic Design related creative studies or a minimum 2 years of equivalent and proven work experience in working on consumer brands.
• Intermediate/high proficiency in design principles like typography, composition, scale, color theory, and advanced knowledge of how those principles work together.
• Strong communication and interpersonal skills. Highly iterative and agile with creative assets.
• Proven ability to manage multiple projects at one time to meet tight deadlines.
• Good turnaround time with good quality work.

How will ThinkWhy add value to you?

• We breathe health into our family with a daily ritual of morning meditation.
• We partner with our teams to provide work-free weekend getaways once every quarter (Brunch sessions, movie nights, dinner outings, club getaways, and more.)
• We diligently support work-life balance and take alternate weekend offs to unwind.
• We think the most important part of work is played, which is why we value Intelligence Having Fun.
• We indulge in a lot of fun sessions like birthday celebrations, work anniversaries, and more.
• We are ever-curious to learn and organize Saturday knowledge-sharing sessions.

Location: Ahmedabad, Gujarat

Key Responsibilities:

• Ability to understand metrics and clearly articulate a path for improvement. Advise brands on how the Marketplaces pieces fit together with the Direct-to-Consumer website strategy from operations to marketing; articulate where their opportunities are and advise on solutions.
• Monitor and continuously update campaigns, layering in new strategy as needed. Educate client on media buying and planning schedule Develop and execute Amazon, Facebook, and Google ads growth strategies.
• Knowledge sharing with the greater team to build more understanding about eCommerce growth strategies.
• Working on various eCommerce technology Shopify/Woocommerce and ability to suggest & implement best-fit plugins to achieve clients’ revenue goals.
• Understand and be able to execute support for the Amazon Seller Central - Platform Launch (if applicable), Catalog Management/Product Listings, Case Management, Inventory Forecasting, Promotion Implementation, and Tracking, Review Notification, Advertising Impact Reporting, Lost Buy Box Reporting, Content Optimization, Inventory Health, Asin Profitability Analysis, Fee Analysis.
• Manage weekly, monthly, quarterly, and yearly reports detailing the vendor’s KPI performance metrics.
• Communicate with client Point of Contact (POC) to ensure a smooth, successful client launch. Assist in executing and managing paid advertising initiatives from implementation to reporting.
• Strategically plan paid advertising campaigns and effectively communicate a clear hypothesis and objective to both your team and clients. Using Facebook Ads Manager, Google Analytics, Shopify, etc. you analyze historical performance and make recommendations about how to improve future performance.
• Strategize retention campaign calendar and automation for email and SMS services.
• Monitor and report on the established team & client KPIs using internal dashboards.
• Conduct biweekly meetings with your clients to review performance metrics and best practices, including campaign reporting.
• Understand your client’s goals, the budget you have to work with, & what success looks like when making decisions.
• Leverage campaign performance data (Brand campaigns, Influencer campaigns, etc.), industry and audience insights to create strategic recommendations that will deliver on client KPIs.
• Take regular feedback from the client regarding the quality of work and areas of improvement.
• Daily data analysis of campaigns identifying areas of opportunity to improve performance of campaigns and optimize ROAS/ACOS.

Must-haves for you to land this opportunity:

• Proven experience (1-2 years) in a Digital Media or Advertising role, with a focus on paid media buying on Facebook & Google, and Google Analytics.
• Experience in Amazon Advertising Console & Seller Central.
• Ability to effectively and confidently communicate with clients..
• Strong analytical abilities and confidence using data.
• Expertly honed project management skills and a user of tools like Asana, Google Drive, and Slack.
• Strong communication skills (verbal and written) with the ability to support or defend a position or idea in a clear, concise, and persuasive manner.
• Relentless curiosity and an insatiable need to know more about your client, their product, and their customers. The ability to confidently present concepts both to your team and to clients.
• Attention to detail — if a font’s off-brand, you raise hell. A willingness to reject work when it’s not good enough — and the ability to kindly articulate why. Clear is kind.
• Good knowledge of the leading social media & digital platforms and understanding of Paid Media.
• Demonstrated ability to persuade clients and diplomatically resolve conflict.
• Expert knowledge of Google Docs, Sheets, Slides, Forms, and comfort with project management tools like Asana.
• Ability to learn new tools/ courses proactively and translate them into desired results.

How will ThinkWhy add value to you?

• We breathe health into our family with a daily ritual of morning meditation.
• We partner with our teams to provide work-free weekend getaways once every quarter (Brunch sessions, movie nights, dinner outings, club getaways, and more.)
• We diligently support work-life balance and take alternate weekend offs to unwind.
• We think the most important part of work is played, which is why we value Intelligence Having Fun.
• We indulge in a lot of fun sessions like birthday celebrations, work anniversaries, and more.
• We are ever-curious to learn and organize Saturday knowledge-sharing sessions.

Location: Ahmedabad, Gujarat

Key Responsibilities:

• You strategically plan advertising campaigns and effectively communicate a clear hypothesis and objective to both your team and clients. Using Facebook Ads Manager, Google Analytics, Shopify, etc. you analyze historical performance and make recommendations about how new creative will improve future performance.
• You clearly communicate to your Art Designer how to successfully execute the vision. While upholding your client’s design and creative standards, you will contribute to the overall growth of their business through creative execution.
• Understand your client’s goals, the budget you have to work with, & what success looks like when making decisions.
• Persuasive copywriting skills for long and short form content pieces like social media engagement, banner ads, video ads, email newsletter and blogs.
• Document and create reports from the Analytics of all content efforts (campaigns, paid ads, contests, content communication tone, etc.) and provide necessary insights to the Digital Marketing team.
• Leverage campaign performance data (Brand campaigns, Influencer campaigns, etc.), industry and audience insights to create strategic recommendations that will deliver on client KPIs.
• Draft creative briefs that enable designers to bring the vision for each campaign to life. Provide core project management support for the service offerings, ensuring key milestones are met and strategic momentum is maintained.
• Proofread the work to ensure zero discrepancies at all levels. Re-examine executions, study the results and focus on coming up with new plans in case it needs to be tweaked.
• Take regular feedback from the client regarding the quality of work and areas of improvement. Maintain client relationships to build a long term association with ThinkWhy.
• Set the brand positioning and create content with appropriate tone, language understanding of the brand its USP, TG - their Likes/Dislikes/Behaviour and what action do you want them to make after engaging with your content.
• Conduct biweekly meetings with your clients to review performance metrics and best practices, including campaign reporting.
• Understand the triggers and factors that make content shareable, ensuring those are included in all content. Possess analytical thinking about customer journeys and content flows.
• Create customized content plans/ calendars for all relevant & leading social channels.

Must-haves for you to land this opportunity:

• B.A. in Advertising, Marketing, Graphic Design, Communications, Journalism or Relevant Work Experience. 2 to 5 years’ experience creating and executing big ideas at an agency (external or internal) focused on eCommerce brands.
• Strong pitching, presentation, and communication/ writing skills. Familiar with the fundamentals of Facebook and Google paid to advertise.
• Ability to translate marketing objectives into clear creative strategies. Industry experience scoping production costs.
• Strong communication skills (verbal and written) with the ability to support or defend a position or idea in a clear, concise, and persuasive manner.
• Relentless curiosity and an insatiable need to know more about your client, their product, and their customers. The ability to confidently present concepts both to your team and to clients.
• Attention to detail — if a font’s off-brand, you raise hell. A willingness to reject work when it’s not good enough — and the ability to kindly articulate why. Clear is kind.
• Good knowledge of all the leading social media & digital platforms and understanding of digital marketing pillars like Paid, Earned, Owned Media.
• Experience in developing and implementing content strategies for different brand assets.
• Expert knowledge of Google Docs, Sheets, Slides, Forms, and comfort with project management tools like Asana.
• Ability to learn new tools/ courses proactively and translate them into desired results.
• Good turnaround time with good quality work.
• A passion for books, music, art, games, sports — in short, a love of life

How will ThinkWhy add value to you?

• We breathe health into our family with a daily ritual of morning meditation.
• We partner with our teams to provide work-free weekend getaways once every quarter (Brunch sessions, movie nights, dinner outings, club getaways, and more.)
• We diligently support work-life balance and take alternate weekend offs to unwind.
• We think the most important part of work is played, which is why we value Intelligence Having Fun.
• We indulge in a lot of fun sessions like birthday celebrations, work anniversaries, and more.
• We are ever-curious to learn and organize Saturday knowledge-sharing sessions.

Location: Ahmedabad, Gujarat

Key Responsibilities:

• Lead your team of eCommerce Growth Strategists to achieve revenue targets. Develops Strategists to ensure they are meeting performance metrics, coaching, and training on an ongoing basis. 
• Responsible for coaching and career development of the team. Collaborate cross-functionally with other organizational leaders to improve internal operations within ThinkWhy's service offerings.
• Lead process to ensure each Ecommerce Growth Strategists are successfully launching new client accounts.
• Regularly assist Ecommerce Growth Strategists with account and/or client issues and develop skills on an ongoing basis.
• Structure, track and improve performance and KPIs. Upselling additional marketing channels and ThinkWhy offerings.
• Lead all cross-division client communication and ensure timelines for projects & deliverables are met.  
• Support team in meeting evolving client needs and cultivate long-term relationships. Lead a rock-star team in achieving their dreams.
• Strategically plan advertising campaigns and effectively communicate a clear hypothesis and objective to both your team and clients. Using Facebook Ads Manager, Google Analytics, Shopify, etc. you analyze historical performance and make recommendations about how to improve future performance.
• Understand your client’s goals, the budget you have to work with, & what success looks like when making decisions.
• Determine when there is a need for outside assistance, freelancers, copywriters, and production, and allocate your resources accordingly.
• Leverage campaign performance data (Brand campaigns, Influencer campaigns, etc.), industry and audience insights to create strategic recommendations that will deliver on client KPIs.
• Scope management to ensure the client is being flagged of overages or rush fees.
• Serve as the point of escalation for key accounts.
• Knowledge sharing with the greater team to build more understanding about eCommerce growth strategies
• Monitor and report on the established team & client KPIs using internal dashboards.
• Conduct biweekly meetings with your team and clients to review performance metrics and best practices, including campaign reporting.

Must-haves for you to land this opportunity:

• 2 to 5 years’ experience creating and executing big ideas at an agency (external or internal) focused on eCommerce brands.
• Strong pitching, presentation, and communication/ writing skills. Familiar with the fundamentals of Facebook and Google advertising.
  
• Experience in Amazon Advertising Console & Seller Central
  
• Ability to provide clear marketing conceptual direction and to motivate cross-functional teams.
  
• Effective time management and project management skills
  
• Experience in creating new processes & process adoption.
  
• A strong understanding of current and future digital marketing trends — you know what’ll be in before it’s in, and what’ll be out before it’s out.
  
• Attention to detail — if a font’s off-brand, you raise hell. A willingness to reject work when it’s not good enough — and the ability to kindly articulate why. Clear is kind.
  
• Demonstrated ability to persuade clients and diplomatically resolve conflict.
  
• Ability to learn new tools/courses proactively and translate them into desired results.
  
• Good turnaround time with good quality work.
  

How will ThinkWhy add value to you?

• We breathe health into our family with a daily ritual of morning meditation.
• We partner with our teams to provide work-free weekend getaways once every quarter (Brunch sessions, movie nights, dinner outings, club getaways, and more.)
• We diligently support work-life balance and take alternate weekend offs to unwind.
• We think the most important part of work is played, which is why we value Intelligence Having Fun.
• We indulge in a lot of fun sessions like birthday celebrations, work anniversaries, and more.
• We are ever-curious to learn and organize Saturday knowledge-sharing sessions.

Location: Ahmedabad, Gujarat